AI strategy and automation for small business
I made every single mistake first,
so you get to skip that part.
I teach AI to people who are not technical, and I build the systems that take the boring work off their plate. Twenty five years in advertising and operations. Twenty years inside real businesses' books. No jargon, no six month roadmap, no tech bro energy.
No pitch and no slides. We look at one normal week of your business and find the two hours AI can hand back to you. If there is nothing there, I will tell you that.
Free live workshop
A live, non technical session where we set Claude up, write your custom instructions, and build one real thing from your own work. Bring a task you hate.
The first one booked out. So I am running it again.
You leave with something finished. That is the whole point.
First session · fully booked
Join the waitlistThe first one filled up in days. The waitlist gets the date before it goes public, and seats go in order.
Read this part first
Most people I talk to are not confused about AI. They are quietly embarrassed. They think everyone else already figured it out and they missed the meeting.
Nobody figured it out. We are all still guessing.
Who I work with
Not startups with a technical co founder. People who are doing five jobs at once and know that something in there should not still be manual.
01
Etsy sellers, studio owners, cafés, salons, consultants. The admin is eating the part of the week you actually get paid for.
02
Payouts, fees, refunds, remittances, deductions, reconciliations. This is the request I get most often, and I do this work by hand for real businesses, which is exactly why I know what a machine can take.
03
You have twenty years of judgment and a nagging feeling you are supposed to be technical now. You are not. You are supposed to be useful, and you already are.
How this usually goes
Start here
Free · 45 min
A live, non technical session. We set Claude up properly and build one real thing from your own work. The first one sold out, so the next date goes to the waitlist first.
Most people pick this
Fixed price
We map one real week of your business, find every task that should not be manual, and rank them by what they cost you.
Done for you
Project based
I build the agent or automation, test it on your real data, and hand it over with instructions a human can follow.
Show the work
Not case studies with the names filed off for the sake of it. This is the work, and here is what it changed.
Advertising
A multi department agency pitch, four teams, hundreds of pages of research and no time. I used AI to synthesise the whole thing into one coherent deck overnight.
OutcomeWe won it.
Bookkeeping
Full controller and bookkeeping work for a wellness services company. I now know every step by heart, which is why I am turning each one into an agent instead of doing it by hand.
OutcomeA manual monthly close, rebuilt as a repeatable system.
Ecommerce
Brand, product photography direction, listings and copy for my own craft shop, built end to end with AI as a live experiment on myself before I sold the approach to anyone.
OutcomeIdea to open shop in six days.
Outreach
Domains, mailboxes, warm up, sending platform and an AI research step that writes a real first line per lead. The part I dreaded for days, documented so the next person does it in an afternoon.
OutcomeA working pipeline, and a reusable skill.
Free, no email required
Small tools I made for myself while learning, then put on the internet because somebody else probably has the same problem. No signup, no upsell, no newsletter trap. They just open in your browser.
Turns a topic and a few reference screenshots into a ready to post social carousel. One file, no signup, no design software.
For anyone who freezes up talking to camera. I did not ask for this one, Claude noticed the problem while we were working on something else and built it.
Scans what is moving in an industry and turns it into hooks, scripts and outlines in your own voice. A rebuild of a clip the news workflow from an old advertising job.
Runs inside a Claude conversation rather than on its own. Standalone version is on my list.
All of these started as me trying to solve my own problem at 6am.
In their words
If I try to define her with 3 adjectives...
Proactive.Challenger.Result oriented.
Bulent Yar, Founder and CEO at Staff Media. Managed Gökçe directly.★★★★★
Judgment
She worked through it as a practicing controller would rather than as a reviewer, checked figures against the underlying data instead of taking the screen at face value, and wrote it up with enough specificity that every point was reproducible. Her closing analysis reframed a problem we had been treating as three separate issues into one, which was worth more than the engagement cost.
Product team, pre release payout reconciliation app · Upwork, 2026
★★★★★
Depth
Her quality of work in bookkeeping is outstanding. Her communication is both prompt and complete. I highly recommend her services.
2,000+ hours · ongoing since 2021
Long term accounting client · Upwork
Strategy
Gökçe is a hard worker and eager to build and expand, which she has done with great success in the time I had the privilege to work with her and her team. She is very good at building integrated marketing strategies for the clients. She also has very strong interpersonal relationship and problem solving skills.
Sanem Acar, Marketing Consultant · worked with Gökçe at MediaCom Turkey · LinkedIn
Trained by the
people who make it
Certified 2026
Certificates of completion, Anthropic · verify on LinkedIn
Also recommended on LinkedIn by
"A driven, intelligent, positive individual and skilled leader with a comprehensive understanding of the communications landscape. A great asset to her teams and to her company."
Vincent Rebeix · EMEA COO, Omnicom Media"A marketing leader with great vision and extensive experience. A thought leader in the areas of both online and offline media strategies."
Yelda Erciro · Future of Work and AI TransformationFor GökçeEvery quote on this page is real and unedited apart from trimming. Upwork clients are attributed by role because I do not have their names. LinkedIn titles are their current ones, recommendations are dated 2014 and 2022. Still on the bench: the crashed computer QuickBooks rescue review.
Why trust me on this
The last time a technology quietly rearranged how business worked, I was already in the room. Not as a technologist. As the person figuring out what it actually meant for real companies.
Somebody I worked with wrote this in 2014.
Gokce is bright, highly motivated and very innovative. She worked on the early stage eCommerce strategies when "eCommerce" was still a new term in the .com space. She had a good grasp of the fast growing, dynamic and ever changing marketplace and was able to develop an overarching strategy. Her start-up like mindset helped define new business opportunities. She is so well versed in latest trends and technologies that I always have a pleasure of sharing knowledge and bouncing ideas off her.Dennis Shirokov · Vice President, Customer Experience Global Systems, Digital and Insights at FedEx. Worked with Gökçe on the same team.
About
Not as a metaphor. I show up to a boardroom in a suit and running shoes, and I take my laptop to the beach. It has always been like that, and it turns out that is also how I work.
I spent twenty five years in advertising and operations, in Istanbul and Nashville, running media agencies and growing export businesses. Somewhere in there I also became the person who does the books, because I like knowing exactly where the money went. Now I build AI agents that do both jobs, and I document the whole messy process publicly so nobody has to pretend it was easy.
I am not a programmer and I am not trying to become one. I am the translator between how a business actually runs and what these tools can genuinely do. That is a rarer job than it sounds.
"One of the best communication and collaboration skills people I know."Yeşim Ezber Yıldızöz, CHRO and career coach. Worked with Gökçe at GroupM, where she took on the agency's talent and HR responsibilities alongside her client work.
Next step
Tell me what is eating your week. I will tell you honestly whether AI can take it, what it would take to build, and what I would leave alone. If the answer is "leave it alone", you get that for free too.
Book a free 20 minute callWorst case, you meet a warm and friendly person who loves to talk about tech and crochet.